Why partner with primal?

Exceptional Quality & Artisan Roasting

Our coffee beans are sourced from the world’s finest coffee-growing regions, selected for their quality, sustainability, and flavour profiles. We work directly with farmers to ensure each bean is grown and harvested with care, bringing the best coffee experience to your customers. Our artisan roasting process unlocks the unique flavours of every bean, whether it’s a rich espresso or a delicate filter brew.

  • Whether you’re looking for single-origin beans or a custom blend, we’ll help craft the perfect coffee profile that reflects your café’s unique personality and keeps customers coming back for more.
  • Freshness is key. Our roasting process is designed to ensure that every cup you serve reflects the peak of flavour.

Why partner with primal?

Comprehensive Training & Support

We are committed to ensuring that your team is well-equipped to serve the perfect cup every time. Our training programs, led by Expobar technicians and service agents, are available at a discounted rate for wholesale partners. Our services include:

  • Teach your team the skills needed to pull the perfect shot, create beautiful latte art, and deliver a consistent coffee experience.
  • We provide business coaching and regular meetings to assess café flow and improve your operations. We're always here to help with any challenges you face.

Why partner with primal?

Machines & Maintenance

Whether you’re just starting out or upgrading your equipment, we offer new and pre-owned espresso machines and grinders tailored to your café’s needs. Our team is also ready to assist with espresso machine servicing and maintenance to ensure your machines are always performing at their best.

  • If you need equipment but are conscious of budget, we offer leasing options to help manage your costs.
  • From routine maintenance to full machine rebuilds, our expert team keeps your machines in top working condition.

Why become a Pri-Mate?

When you become a Pri-Mate with Primal Coffee Roasters, you gain more than just high-quality coffee beans. You get access to a range of exclusive benefits that will elevate your business, enhance your customer’s experience, and ensure your café stands out in the crowd. Here's what you can expect as part of the Primal team:

  • Freshly Roasted Speciality Coffee

    Always roasted to order, ensuring your customers enjoy the freshest coffee experience.

  • Flexible Delivery Options

    Choose between weekly, fortnightly, or monthly deliveries to suit your needs.

  • Discounted In-House Training

    At the Primal Barista Training Academy, our expert trainers will help your team master the art of coffee making.

  • Comprehensive Café Support

    Business coaching and regular café flow/process meetings to ensure your establishment thrives.

  • Exclusive Bean Profile Selection

    We offer exclusivity in your catchment area, so no other café will have the same coffee profile.

  • Chemical-Free Decaf Options

    We roast a selection of small-batch decaffeinated coffee, perfect for customers who want the full flavour without the caffeine.

Sustainability Matters

We believe in doing our part for the planet. By partnering with Primal Coffee Roasters, you’re supporting ethical sourcing and sustainable practices. Our coffee comes with a story of fair trade and care, and we offer eco-friendly packaging solutions to ensure your café is aligned with sustainability.

  • We provide biodegradable cups, straws, and other sustainable packaging options, making it easier for you to serve up a coffee that’s kind to the environment.

Ready to start the conversation?

We’d love to help you elevate your café’s coffee game! Becoming a Pri-Mate is more than just receiving great coffee—it’s about building a lasting partnership to help your business thrive. If you’re ready to join us, get in touch today to explore how we can work together.

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